How PR Timepieces Helps You Navigate the Swiss Watch Tariff Crisis — Smart, Seamless, and Personal
There’s something poetic about finding the watch — the one that reflects your journey, your taste, your milestones. But in 2025, that journey has become significantly more complicated, especially when it comes to buying new Swiss timepieces.
As of August 7, the U.S. has imposed a 39% import tariff on all Swiss goods, including luxury watches. Prices on new models have surged overnight. Availability has tightened. Waitlists have ballooned. What was once a pursuit of passion is now tangled in premiums, delays, and policy-driven pricing.
While the traditional watch-buying experience becomes harder to navigate, PR Timepieces offers a smarter, faster, and more personal way forward.
This Isn’t Just a Market Shift — It’s a Moment of Opportunity
At PR Timepieces, we believe great watches aren't just accessories — they’re personal chapters. Tied to memory, legacy, and emotion. That’s why the secondary watch market isn’t just an alternative in 2025 — it’s the smartest path forward.
Why the Secondary Market Is the Smartest Way to Buy in 2025
1. No Tariff, No Trouble
The majority of our inventory is already located within the U.S., which means:
No 39% import duty
No surprise customs fees
No international shipping delays
2. Stronger Value From Day One
New models now come with steep markups and rapid depreciation
Pre-owned watches offer better value retention
In a tightening market, certain references are already appreciating
3. Access to the Unattainable
Discontinued grails?
Boutique-only drops?
Models with years-long waitlists?
The secondary market is often your only shot — and we know how to find them.
4. Skip the Waitlists and Retail Games
If it’s listed and verified, it’s yours
No retail politics
No unnecessary hoops
Just direct, frictionless access
5. Transparent, Market-Driven Pricing
No artificial scarcity tactics
No inflated MSRP
Pricing reflects real-time demand and collector value
How PR Timepieces Makes It Seamless
The secondary market can feel overwhelming. But with PR Timepieces, you're never alone. Our watch concierge service is built around clarity, trust, and personal attention.
Personalized Sourcing
Tell us your story, your taste, and your budget — we handle the rest with precision and discretion.
Trusted Domestic Network
We only source from verified U.S.-based collectors, dealers, and boutiques. Every piece is authenticated, inspected, and ready to ship.
Zero Surprises
No hidden fees
No grey-market imports
No last-minute headaches
Just a clean, trustworthy transaction from start to finish
Education-First Approach
Whether it’s your first luxury watch or your fifteenth, we’re here to guide — not pressure. We’ll help you understand the story behind every piece and how it fits into yours.
While the Market Reacts, You Move With Confidence
Here’s what the 2025 Swiss watch tariff means for different parts of the market:
New Watch Prices: 15–35% overnight MSRP increases for major Swiss brands
Pre-Owned Market: Demand surging; resale premiums growing
Authorized Dealer (AD) Inventory: Shrinking allocations, longer waitlists, higher premiums
Independent Watch Brands: Some reducing U.S. presence due to squeezed margins
Smart Buyers: Making pre-owned moves now before prices climb further
The PR Timepieces Promise
You’re not clicking “buy now” into the void.
You’re working with a trusted partner who listens — and delivers.
In a luxury watch market filled with tariffs, markups, and confusion, PR Timepieces brings you back to what matters most:
Control
Confidence
Connection
We don’t just help you find the right watch — we help you do it the right way.
