PR Timepieces × Wrist & Wheel Heading to the Big Apple for Windup Watch Fair 2025
We’re thrilled to announce that PR Timepieces × Wrist & Wheel will be attending the 2025 Windup Watch Fair in New York City — the biggest watch fair in the United States — happening at Center 415, 415 Fifth Ave, New York, NY 10016.
We will be there on Saturday, October 18th ONLY. The fair’s schedule is as follows:
FRIDAY, October 17: 12 - 6PM
SATURDAY, October 18: 12 - 6PM
SUNDAY, October 19: 12 - 5PM
Why This Matters
The 2024 edition of Windup Watch Fair set the bar sky-high, drawing over 140 brands and more than 10,000 watch enthusiasts from across the globe. For 2025, the fair is expanding even further:
150 brands across three exhibit halls
Panels, activations, happy hours, and more community experiences
A weekend celebrating the best in horology, design, and culture
As one of the most anticipated events in the watch world, Windup offers a rare opportunity to meet the makers, see the latest releases, and connect with fellow collectors and enthusiasts.
Our Role at Windup 2025
Since launching earlier this year, PR Timepieces × Wrist & Wheel has been dedicated to storytelling at the intersection of watches and automotive culture. We couldn’t be more excited to celebrate horology with the global watch community.
Follow along with us on Instagram for:
Live coverage from the show floor
Stories behind the watches that define this year’s fair
A celebration of heritage, design, and craftsmanship — told through our unique lens
We’ll also update our blog with reviews and thoughts after attending.
The PR Timepieces × Wrist & Wheel Watch Fair Hit List
Based on past fairs, market trends, and what’s likely coming in 2025, here are the types of pieces we’ll be watching for:
Racing Chronographs → Think Yema Really Graph, Nivida Grenchen Chrono King, Baltic Scalegraph, or any mechanical chrono under $2K. Perfect for car × watch pairings.
Adventure / Field Watches → Brands like Traska, Lorier, and Marathon keep pushing affordable, exploring type, rugged designs with retro flavor.
Vintage-Inspired Divers → Baltic, Yema, Doxa and Christopher Ward (CW is also killing it here the new Twelve 660 and Bel Canto). Look for limited colorways.
Dressy Microbrands → Kuoe Kyoto, Haim Watch Company, and March LA.B often have small runs that vanish fast.
Car × Watch Collabs → Any official tie-ins with racing, vintage cars, or motorsport history are fair game. Conversation starters.
Game Changers (I like to call them)→ M.A.D EDITIONS, MJW (Mr Jones Watches), Studio Underdog
Wrist & Wheel Pairings to Watch For
We’ll be scouting pieces that pair with iconic American cars and other era-defining cars. Think 90s chronographs, racing timers, and neo-vintage steel sports watches.
See You in New York - and a buyer’s guide
Join us on Saturday, October 18 as we bring our passion for timepieces and wheels to the heart of New York City. Stay tuned for updates, interviews, and behind-the-scenes moments from the biggest weekend in the watch world.
If you’re heading to the Windup Watch Fair this year, don’t go in unprepared. We put together a free 2025 Buyer’s Guide to help collectors navigate the show with confidence. Inside, you’ll find practical tips on setting a smart budget, spotting future classics, and connecting with brand founders — plus a cheat sheet on how to avoid impulse buys and maximize show specials. Whether you’re a first-time buyer or a seasoned enthusiast, this guide will help you get the most out of Windup and walk away with a piece you’ll be proud to add to your collection.
