LUXURY WATCH BUYER’S GUIDE
When you buy a high-end luxury watch, treat it as an asset — in every sense of the word.
Essential Tips
Know the total cost of ownership: Beyond the price tag, budget for service, insurance, and accessories like winders.
Appraisal & insurance: Professionally appraise and insure your watch. Store receipts, warranty cards, manuals, and tags.
Proper storage: Use a waterproof, fireproof safe (climate-controlled if possible) with other high-value documents.
Service interval: Most mechanical watches need maintenance every 3–5 years. Set a reminder and plan ahead.
Automatic? Get a winder: It keeps the watch running and avoids damage from manual resets.
Use it regularly: Respect the movement, avoid long dormant periods, and wear it as intended.
Pro Tips
Avoid setting the date between 9PM and 3AM — the movement may be mid-cycle and prone to damage.
Keep away from magnets — wireless chargers, speakers, and laptops can affect timekeeping.
Track all services and strap changes to build a paper trail for resale.
Ask your seller for a walkthrough. A 5-minute demo can prevent costly mistakes.
Don’t let the power reserve run out. You’ll be stuck trying to reset the time or date incorrectly. That’s how damage starts.
